The fitness wearable space is becoming increasingly crowded and many users are feeling their excitement wane. Japanese startup Moff, however, believes the space still has plenty for innovation.
Moff announced earlier this week that it has raised $1.3 million in seed funding from Bandai Namco Entertainment, one of Japan’s largest gaming companies, Orso, and TomyK, to target growth in the U.S. The company’s wristband, which recognizes movements and is meant to be used as a game controller, shipped last year after a successful Kickstarter campaign.
Moff is already available on Amazon in the U.S., but founder Takahagi Akinori says it plans to find more distribution partners, as well as content providers and developers to help develop the wristband’s ecosystem of apps. The company recently launched a U.S. division and hiredAlbert Chu, whose past experience includes executive roles at Apple, AT&T, and PalmSource, as chief executive officer.
Moff plans to make its SDK, which is currently available for its content partners, open to all developers in the future.
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