As Facebook Eyes Online Deals Space, Groupon Plots Facebook Ad Blitz

As I’m sure you’ve heard by now, Facebook is looking to shake up the social ecommerce industry with yesterday’s expansion of Deals, its location-aware rewards program. The company is expected to turn Deals into a serious rival to online coupon, collective purchasing and location-based daily deal sites like Groupon and LivingSocial.


We’ve learned that Groupon, in turn, has tapped a startup called AdParlor to exclusively manage their advertising spend on Facebook. The group buying site will let AdParlor run “tens of thousands of ad variations” on the wildly popular social networking service.

New Facebook Valuation Record As Shares Surge 5% To $31.50

A little over $8 million changed hands in this week’s SecondMarket Facebook shares auction. And the price surged $1.50 per share, or about 5%, over last week’s record price of $30/share. 257,422 shares were bought and sold.

That values Facebook, with roughly 2.5 billion shares outstanding, at $78.75 billion. Or, 17 Twitters and change.

The confidential (lol) email and part of the attached report is below, and we’ll soon be updating our Facebook valuation chart.