As I watched Apple’s iBooks event in New York City last week, my mind began to race about the ramifications of such announcements. Everyone had a pretty good idea for weeks (or months if you read the Steve Jobs biography) that textbooks would be a focal point for Apple, but there wasn’t much thought given to what this would mean. During the event itself, I just kept thinking, “wow, Apple just incentivized every college student to get an iPad”.
Except, they didn’t. Not yet.
Except, they didn’t. Not yet.
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