Yahoo’s fourth quarter results are as underwhelming as most people expected: earnings at $0.24 a shares from $1.17 billion in revenue. The brightest spot, beyond new chief executive Scott Thompson now taking the helm to try to turn things around, is the engagement numbers.
Take a look at the slide below, from the company’s earnings deck. Worldwide unique visits to both Yahoo-branded sites and to Yahoo properties were up by 12%. Since this data is from comScore, I pulled the measurement firms’ latest numbers to provide a little more detail. Yahoo staged a minor visitor recovery over the last three months of the year in the US, ending with nearly 176 million monthly uniques. Worldwide, it did so through November, but then dropped slightly last month to end at nearly 692 million uniques.
Take a look at the slide below, from the company’s earnings deck. Worldwide unique visits to both Yahoo-branded sites and to Yahoo properties were up by 12%. Since this data is from comScore, I pulled the measurement firms’ latest numbers to provide a little more detail. Yahoo staged a minor visitor recovery over the last three months of the year in the US, ending with nearly 176 million monthly uniques. Worldwide, it did so through November, but then dropped slightly last month to end at nearly 692 million uniques.
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