Yesterday, Microsoft launched a new wave of commercials aimed at educating consumers of their risks online. The ads, which debuted on FOX last night, can be watched here.
As Brandon LeBlanc writes on the Windows blog,
on the Windows blog, To prove just how vulnerable your personal information is, Internet Explorer 8 re-recreated notorious internet scams–live, off the web– in the most street-smart city in world: New York. We used hidden cameras to film reactions of real people. In the first spot we asked people to provide very personal information in order to open a new bank account which would give them a cash reward of $500. We learned that, just as it is online, it can be hard to tell the difference between the scammer and the real thing. We filmed a lot of people and nearly all of them were convinced our “bank” was the real deal.
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