Big changes are coming to Twitter links. In a post just
published
on the Twitter blog, the company has announced that it will soon be using a new official link shortening service t.co to wrap
all links shared on Twitter. Starting some time this summer, every time you share a link through either the Twitter web client or a third-party, it will be wrapped in a link with the format t.co/******.
So what does this mean for the Twitter ecosystem? Twitter VP of Product
Jason Goldman says that the feature serves three purposes. First, it’s going to help Twitter crack down on spam, as the service will be able to accurately monitor the distribution of each link, and it can warn users when it thinks a link may be malicious. Second, it will allow users to better understand where links are going (more on that below). And third, it will help Twitter with analytics, which is related to its Promoted Tweets. Goldman says that Twitter is pre-announcing the feature, which is currently only active with three accounts, to give the developer community a heads up for what’s coming.
Big changes are coming to Twitter links. In a post just published
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