Winning The App Store Lotto: What A Week At No.1 In The App Store Looks Like

Ever wonder what a week as the No. 1 free iPhone app in the App Store translates to in downloads and ad revenues? One of the employees at mobile ad management platform Burstly created an app called Air Horn, which simply makes a very loud horn noise. The app, which had been out for over 6 months and had zero marketing dollars spent to promote it, recently hit the No. 1 spot on the Free App list.
Developed in less than three hours by Alex Miyamura, Air Horn was at the top spot for 8 days and just dropped to no. 2 this morning. Over the past week, Air Horn has made $20,000 from advertising (ad banners) and in-app purchases.

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