Almost Half Of All Online Orders Now Include Free Shipping

Online retail spending reached $38 billion this quarter, up 12 percent from a $33.8 billion a year ago according to Comscore — Due to an increase in the number of buyers (7%), transactions per buy (9%) and tempered by a decline in spending per transaction (4%).

According to a ComScore report released today, nearly half of those orders included free shipping, at 47% versus 53% for Q’1 ’11, 49% versus 51% in Q’4 10 (the holiday season) and 41% versus 59% in Q3 ’10.

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