Check-In Wars Reborn? Google And Facebook Both Making Big Pushes

Today brings two different news items from two huge companies both related to the same thing: check-ins. This morning, All Facebook found an area of Facebook’s site pointing to the ability to check-in to events. And just now, Google has pushed an update to their Latitude iPhone app to allow users to check-in for the first time also. Is a new check-in war brewing?


Well, yes and no.

Neither of these updates today by themselves are huge — just yet. Facebook has had the ability to check-in via their Places service for several months now (though the feature is still rolling out worldwide). Google, meanwhile, added check-ins to Latitude on Android this past February (and noted that it would be coming for the iPhone too). But both of the subtle updates today point to big things.