InMobi Adds More Evidence That Android Is #Winning (With 37 Percent Mobile Ad Share)

The evidence is mounting that Android phones are surging past the iPhone in terms of subscribers and now mobile ad impressions, at least in the U.S. A new report put out this morning by mobile ad network InMobi shows that mobile ad impressions on Android devices eclipsed Apple’s iOS devices in January, representing 37 percent of all U.S. mobile ad impressions on its network versus 23 percent for the iPhone.


Android’s share jumped a full 21 percentage points since InMobi’s last report in October, 2010. (Android actually passed the iPhone for the first time in December). The iPhone’s overall share of mobile ad impressions actually dropped 1.3 percent.

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