Marketing Intelligence Service Motista Raises $4.5 Million in Series A

Motista an on-demand consumer intelligence solution for marketers, has raised $4.5 million in series A financing led by El Dorado Ventures. El Dorado Partner Tom Peterson will be joining Motista’s board of directors. Motista is not disclosing its total funding numbers, but the company was originally backed by founders Scott Magids and Alan Zorfas and several angel investors, who collectively invested several million dollars, according to Marketing Director Paula Cavagnaro.

Motista also announced that it will be bringing its headquarters to Silicon Valley, relocating operations from Maryland to San Mateo, CA.

Founded in 2007, Motista aims to develop consumer data and connection metrics in an effort to provide marketers with more intelligent ways to help brands reach their customers. Which is basically another way of saying that the startup surveys and collects data on consumer habits, allowing your business to learn more about what kind of products your customers are buying and why — as well as how to better target them.

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